Time Period definitions in the Rule Creator

Understanding the available time period options in TrustAds

All time period ranges discussed below will be in your ad account's timezone.

E.g. if you are on a trip in Australia but your company is based in California - with your ad account set to Pacific Standard Time (PST) - your rules will run based on PST.

Remember this to avoid confusion when reviewing campaigns in a different timezone to your ad account.

Predefined Date Ranges

Today

From 00:00 today until the current time - up until 23:59 today.

e.g. it is currently 11am as I write this. If a rule runs now with this Date Preset, it will be considering the performance of my Campaigns, Ad Sets or Ads between 00:00 to 11:00 today - as these are all the hours that exist so far today...

Yesterday

From 00:00 to 23:59 yesterday.

e.g. I am writing this on a Wednesday morning. Any rules running with this Date Preset will be considering performance between 00:00 and 23:59 yesterday (Tuesday).

This Month

The current month, beginning at 00:00 on the first day, until the current time today.

e.g. if it is March 13th, any rules running with this Date Preset will consider performance period between 00:00 March 1st to the current time on March 13th.

N.B. Remember that this time period will steadily increase as the month goes on, then shrink back down when the next month begins.

Last Month

The last month in its entirety - from 00:00 on the first day to 23:59 on the last day.

e.g. if it is currently June, any rules running with this Date Preset would consider performance from 00:00 on May 1st to 23:59 on May 30th.

This Quarter

The current quarter, from 00:00 on the first day of the quarter, to the current time today.

e.g. if it is December 5th, any rules running with this Date Preset will consider performance between 00:00 on October 1st to the current time on December 5th.

N.B. Quarters are based on Calendar Year - January to December; Q1 is Jan-Mar, Q2 is Apr-Jun, Q3 is Jul-Sep and Q4 is Oct-Dec.

Last 3 Days

The last 3 days in their entirety from 00:00 on the first day until 23:59 last night, not including today.

e.g. if today is Thursday, any rules running with this Date Preset will consider performance between 00:00 Monday to 23:59 Wednesday (last night).

Last 7 Days

The last 7 days in their entirety from 00:00 on the first day until 23:59 last night, not including today.

e.g. if today is Monday 8th, any rules running with this Date Preset will consider performance between 00:00 Monday 1st and 23:59 Sunday 7th (last night).

Last 14 Days

The last 14 days in their entirety from 00:00 on the first day until 23:59 last night, not including today.

e.g. if today is Friday 15th, any rules running with this Date Preset will consider performance between 00:00 Friday 1st and 23:59 Thursday 14th (last night).

Last 28 Days

The last 28 days in their entirety from 00:00 on the first day until 23:59 last night, not including today.

e.g. if today is Wednesday 29th January, any rules running with this Date Preset will consider performance between 00:00 Wednesday 1st January and 23:59 Tuesday 28th January (last night).

Last 30 Days

The last 30 days in their entirety from 00:00 on the first day until 23:59 last night, not including today.

e.g. if today is Thursday 31st May, any rules running with this Date Preset will consider performance between 00:00 Tuesday 1st May and 23:59 Wednesday 30th May (last night).

Last 90 Days

The last 90 days in their entirety from 00:00 on the first day until 23:59 last night, not including today.

e.g. if today is Friday 30th August, any rules running with this Date Preset will consider performance between 00:00 Saturday 1st June and 23:59 Thursday 29th August (last night).

Last Week Monday to Sunday

The 7 day period in its entirety from 00:00 on the previous Monday until 23:59 on the most recent Sunday.

e.g. if today is Saturday 23rd, any rules running with this Date Preset will consider performance from 00:00 Monday 11th until 23:59 Sunday 17th (most recent Sunday).

Last Week Sunday to Saturday

The 7 day period in its entirety from 00:00 on the previous Sunday until 23:59 on the most recent Saturday.

e.g. if today is Sunday 24th, any rules running with this Date Preset will consider performance from 00:00 Sunday 17th until 23:59 Saturday 23rd (most recent Saturday).

Last Quarter

The last complete quarter in its entirety from 00:00 on the first day of the quarter until 23:59 on the last day of the quarter.

e.g. if the current date is in November, the most recent full quarter would be Q3, so any rules running with this Date Preset will consider performance from 00:00 1st July until 23:59 on 30th September.

N.B. Quarters are based on Calendar Year - January to December; Q1 is Jan-Mar, Q2 is Apr-Jun, Q3 is Jul-Sep and Q4 is Oct-Dec.

Last Year

The last complete calendar year in its entirety from 00:00 on January 1st until 23:59 on December 31st.

e.g. if the current date is December 2019, the most recent calendar year is still 2018. Any rules running with this Date Preset will consider performance from 00:00 1st January 2018 until 23:59 on 31st December 2018

This Week Monday to Today

The current week, beginning at 00:00 on the most recent Monday up until the current time today.

e.g. if it is currently Tuesday 3rd, the most recent Monday was yesterday. Any rules running with this Date Preset will consider performance from 00:00 Monday 2nd until the current time today (Tuesday).

This Week Sunday to Today

The current week, beginning at 00:00 on the most recent Sunday up until the current time today.

e.g. if it is currently Tuesday 3rd, the most recent Monday was the 1st. Any rules running with this Date Preset will consider performance from 00:00 Sunday 1st until the current time today (Tuesday).

This Year

The current year, beginning at 00:00 on 1st January up until the current time today.

e.g. if today is September 7th, any rules running with this Date Preset will consider performance from 00:00 on January 1st up until the current time on September 7th.

Lifetime

The entirety of the Campaign's existence, from the beginning of the Campaign until now (if the campaign is still running) or until the Campaign stopped running.

Days

For all of the below metrics, it is the number of previous full days + today.

e.g. if it is currently 8am on Tuesday, any rules running with a Time Value of 1 Day will consider performance from 00:00 Monday until 08:00 Tuesday (current time today).

1 Day

The complete day yesterday, and today. Beginning at 00:00 yesterday until the current time today.

2 Days

The complete previous 2 days, and today. Beginning at 00:00 on the first day, until the current time today.

3 Days

The complete previous 3 days, and today. Beginning at 00:00 on the first day, until the current time today.

4 Days

The complete previous 4 days, and today. Beginning at 00:00 on the first day, until the current time today.

5 Days

The complete previous 5 days, and today. Beginning at 00:00 on the first day, until the current time today.

6 Days

The complete previous 6 days, and today. Beginning at 00:00 on the first day, until the current time today.

Weeks

For all of the below metrics, it is the number of previous full weeks + today.

e.g. if it is currently 3pm on Monday, any rules running with a Time Value of 1 Week will consider performance from 00:00 the previous Monday until 15:00 today (current time).

1 Week

The complete previous week, and today. Beginning at 00:00 on the first day, until the current time today.

2 Weeks

The complete previous 2 weeks, and today. Beginning at 00:00 on the first day, until the current time today.

3 Weeks

The complete previous 3 weeks, and today. Beginning at 00:00 on the first day, until the current time today.

Months

For all of the below metrics, it is the number of previous full months + today.

1 Month

One month previously, including today.

e.g. if it is currently 15th May, any rules running with a Time Value of 1 Month will consider performance from 15th April up until the current time today.

2 Months

Two months previously, including today.

e.g. if it is currently 15th May, any rules running with a Time Value of 2 Months will consider performance from 15th March up until the current time today.

3 Months

Three months previously, including today.

e.g. if it is currently 15th May, any rules running with a Time Value of 3 Months will consider performance from 15th February up until the current time today.

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