Status definitions in the Rule Creator

The meaning of each status option in the rule creator

Need help understanding the different Status options in the rule creator? Look no further.

What is the Status?

This is where you select which Status of your chosen ad level you want the rule to focus on.

e.g. If your ad level is Campaign and your Status is Active, your rule will only run on campaigns in your ad account that are currently running.

Status definitions in TrustAds

Active

This will be the status of any Facebook or Snapchat: Campaigns, Ad Sets/Squads or Ads that are currently active* or limited**.

*On and running normally (i.e. at least one ad is running)

**Ad set on target to spend less than 75% of budget, as Facebook can't deliver consistently

Paused

This will be the status of any Facebook or Snapchat: Campaigns, Ad Sets/Squads or Ads that are currently inactive, scheduled or not delivering.

Archived (Facebook Only)

This will be the status of any Facebook Campaign, Ad Set or Ad that has completed delivery, e.g. schedule date has come to an end.

Deleted (Facebook Only)

This will be the status of any Facebook Campaign, Ad Set or Ad that you deleted, but is still visible for reporting purposes in Facebook Ads Manager.

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