Training & Support Centre

How do I create a Lookalike Audience?

How to create a lookalike audience for Facebook in TrustAds

First things first, login to your TrustAds account.

There are two ways to access the Lookalike Audience Creator:

1. From the header bar

Select the blue Create New button and select Audience from the dropdown

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2. From the side menu

Audiences > Add Lookalike Audiences

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Creating your Lookalike Audience

Here's how to create your lookalike audience(s) in TrustAds:

Choose your ad account

Select the ad account you want to create a lookalike for, this will bring up a list of your available custom audiences.

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Choose your source audience

This is the custom audience from Facebook that you're looking to find more of.

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Choose your location(s)

This is the country (or countries) you wish your lookalike audience to be based in.

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Choose the number of lookalike audiences you wish to create

This is based on the number of percentage points available. As you can create a lookalike audience between 1-20% closeness match, you can choose between 1-20 here.

If you select 20, one audience at every % closeness match will be created.

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Choose whether to combine or split

If you selected multiple countries, choose whether you want to:

  • Create Lookalikes for each country

This will create a separate lookalike for each country you've chosen.

e.g. if you've selected to create 2 audiences, and chosen both USA and Canada from the country dropdown - 4 audiences will be created (2 audiences within USA, 2 audiences within Canada)

  • Create Lookalikes for a group of countries

This will create a lookalike that combines the countries you have chosen.

e.g. if you've selected to create 2 audiences, and chosen both USA and Canada from the country list - 2 audiences will be created (2x audiences across USA and Canada)

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Choose your audience size

Depending on the number of audiences you've chosen to create, you can now use the slider (and/or quick selection dropdown) to select the % closeness match to your source.

A 1% audience will be more closely matched to your source, with a smaller resulting audience.

A 20% audience will be more broadly matched to your source, with a larger resulting audience.

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That's it!

Once you've chosen your desired lookalike settings, check everything looks good - you can double check which audiences will be created under Resulting Audiences.

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Happy? Then hit that green + Create button and your lookalikes will be created and saved to your ad account.

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