Definitions of Snapchat Metrics

Your guide to the metrics available for your campaigns on Snapchat

With so many metrics available to advertisers on Snapchat, it can be hard to know which to use.

Here's your guide to all of the metrics available for your automated rules - we'll organise them A-Z just to keep things simple:

A

Add to cart

The total number of times a user added an item to their cart in your app or website in your App or website

Average screen time

The average number of seconds spent watching your Ad across all impressions

Average value of purchases

The average value of purchases made in your app or website

C

Cost per add billings

The average cost per user adding their billing information in your app or website

Cost per app opens

The average cost per user opening your app

Cost per checkout starts

The average cost per user starting a checkout in your app or website

Cost per content views

The average cost per user viewing content in your app or website

Cost per impressions

The average cost per 1,000 impressions

Cost per level completions

The average cost per user completing a level

Cost per page views

The average cost per user viewing your page in your app or website

Cost per purchases

The average cost per purchase made on your app or website

Cost per saves

The average cost per The total number of saves made in your app or website

Cost per searches

The average cost per user completing a search in your app or website

Cost per sign ups

The average cost per user signing up in your app or website

Cost per swipes

The average cost per user swiping up on your ad or tapping the CTA to view the attachment below

Cost per video views

The average cost per video view

Video view criteria: At least 2 seconds of consecutive watch time or a swipe up action on the Top Snap

Cost per view completion 25%

The average cost per Snap watched to 25% completion

Cost per view completion 50%

The average cost per Snap watched to 50% completion

Cost per view completion 75%

The average cost per Snap watched to 75% completion

Cost per view completion 100%

The average cost per Snap watched to 100% completion

I

Impressions

The total number of times your ad was served

N

Number of add billings

The total number of times a user added their billing information in your app or website

Number of app openings

The total number of times a user has opened your app

Number of checkout starts

The total number of times a user started a checkout in your app or website

Number of content views

The total number of times a user viewed content in your app or website

Number of level completions

The total number of times a user has completed a level

Number of page views

The total number of times a user viewed your page in your app or website

Number of saves

The total number of saves made in your app or website

Number of searches

The total number of times a user completed a search in your app or website

Number of sign ups

The total number of times a user signed up in your app or website

P

Purchases

The total number of purchases made in your app or website

Purchases value

The total value of purchases made in your app or website

R

ROAS

Return on ad spend: The total dollars driven in your app or website from your campaigns, relative to your media spend

ROI

Return on investment

S

Screen time

The number of seconds spent watching your ad

Spend

The total amount spent on your Ad Campaign to date

Swipes

The number of times your ad was swiped up on or the CTA was tapped to view the attachment below

N.B. Attachments can only be viewed when Snapchatters opt to swipe up on or tap the CTA

T

Tag

This is where your campaign, ad set or ad has a specific tag within the name. This metric allows you to exclude or include tagged items from your rule.

V

Video views

The total number of impressions that meet the qualifying video view criteria of at least 2 seconds of consecutive watch time or a swipe up action on the Top Snap

View completion 25%

The number of Snaps watched to 25% of duration

View completion 50%

The number of Snaps watched to 50% of duration

View completion 75%

The number of Snaps watched to 75% of duration

View completion 100%

The number of Snaps watched to 100% of duration

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